Effective Date: 2 May 2026

At Luvia (“we”, “us”, or “our”), we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from luviauk.co.uk (the “Site”).

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Personal Information: Your name, billing address, shipping address, email address, and phone number.

• Payment Information: We use secure third-party payment processors, such as Stripe, to handle payment transactions. We do not store your full credit card details on our servers. Your payment data is securely processed in accordance with the payment processor’s strict privacy and security standards.

2. How We Use Your Information

We use the personal information we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:

• Communicate with you regarding your order or customer service enquiries.

• Screen our orders for potential risk or fraud.

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products.

• Improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site).

3. Sharing Your Personal Information

We share your personal information with trusted third parties to help us use your personal information, as described above. For example:

• Payment Gateways: We share necessary transaction details with our payment processors (e.g., Stripe) to facilitate your purchases securely and prevent fraudulent transactions.

• Shipping Providers: We share your name and delivery address with our courier partners to deliver your orders safely.

• Legal Compliance: We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. This is necessary to comply with our legal and tax obligations in the UK.

5. Your Rights (UK GDPR)

If you are a resident of the United Kingdom or the European Economic Area, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us through the contact information below.

6. Cookies

Our Site uses cookies to enhance your browsing experience, analyse site traffic, and serve targeted advertisements. You can choose to accept or decline cookies through your browser settings, though this may prevent you from taking full advantage of the website.

7. Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Luvia Data Protection Officer 23 Snowdon Ln Liverpool L5 9RY United Kingdom

Email: info@luviauk.co.uk